Our Senior Management
Mr Leong Siew Loong
Chief Executive
Mr Leong has over 35 years of senior management experience in Singapore Airlines across multiple domains, including service operations, marketing, engineering, training and consulting.
Prior to founding QS-First in 1994, Mr Leong was General Manager of Service Quality (SQ) Centre, a joint venture between Singapore Airlines and the-then National Productivity Board.
Mr Leong trains and consults for many local and multinational companies and government agencies in strategic planning, local leader development, organizational culture change, and hassle-free service skills and process improvement.
He is a graduate in Mechanical Engineering, and has Advanced Management qualifications from INSEAD.
Ms Cheng Siu Ting
Director
Ms Cheng has over 26 years work experience in Consumer and Market Research, with domain expertise in healthcare, social services, retail, F&B and automotive.
Currently, she manages our Survey Measurement & Research Division, conducting large-scale customer satisfaction surveys and mystery service audits for local and international brands. Additionally, she conducts publishable research studies for tertiary academic institutions.
She has submitted numbers of publishable research papers eg Study on Stroke Patients and their Caregivers; and Clinical Study on the Recurrence of Neuroscience Diseases – Stroke, Epilepsy, Parkinson’s Disease, Dementia.
Ms Cheng is a Business graduate, and is a member of the Institute of Management Consultants, Singapore.
She is certified by CITI (Collaborative Institutional Training Initiative) for Research Basic Course and Responsible Conduct of Research.
Mr Yap Bee Keng
Manager
Mr Yap has 18 years of experience in Consumer and Market Research, with domain expertise in healthcare, telecommunications, retail sectors and frontline and backroom service operations.
His experience includes managing the fieldwork operations for various government agencies and private institutions projects such as LTA, NEA, Duke-NUS Graduate Medical School and etc. He has expertise in selecting, training, managing and auditing of fieldworkers to ensure timely and quality completion of data collection.
He holds a Diploma in Business Administration.
Mr Ronald Giam
Assistant Manager
Mr Giam has 18 years of experience in Consumer and Market Research, with diverse expertise in healthcare, customer service, telecommunications, retail sectors and frontline and backroom service operations.
His capitalized experience includes managing fieldwork operations and project risk management for various healthcare institutions and government agencies such as AIC, LTA, NLB and etc. His diversity expertise include selection, training, managing and audits assessment of interviewers to ensure quality deliverables of data collection.
He holds a Diploma in Information Technology and obtained his full ACTA Certification (Facilitated Learning) in 2012.